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Apple (NASDAQ: AAPL) wrapped up its first product event of 2021, announcing a redesigned iMac and new location-tracking AirTags. Thanks to a steady stream of leaks and rumors ahead of time, there weren’t any surprises.
Here’s everything that Apple just showed off.
The first redesigned iMac in nearly a decade
The big news was that the iMac has been redesigned for the first time since 2012. The new model has a similar design to the Pro Display XDR, which features a flatter aesthetic and thinner profile. Apple is also going back to the iMac’s roots with a slew of seven new bright color options, reminiscent of the original iMac that helped bring the company back from the verge of bankruptcy in the late ’90s.
The new iMac has a 24-inch display with 4.5K resolution, up from the smaller 21.5-inch display in the outgoing model. With more people working remotely than ever before, Apple has finally addressed long standing criticisms and put in a 1080p webcam for higher-quality video calls. The iMac also has a better beam-forming 3-mic array and improved speakers.
Apple is also bringing Touch ID, which has been available on Mac laptops for several years, to desktop Macs for the first time with a new wireless keyboard accessory.
The new iMac starts at $1,299 and is set to ship in May.
New iMac uses Apple Silicon chip
The release continues Apple’s transition away from Intel processors to its own custom Apple Silicon chip. The new all-in-one desktop is powered by the same M1 processor that debuted last year inside the MacBook Air, MacBook Pro, and Mac Mini. By consolidating several components into a single system-on-a-chip (SoC), Apple was able to significantly reduce the size of the logic board and reduce the need for a large thermal system thanks to greater power efficiency.
There were a handful of other announcements as well.
Apple formally unveiled its oft-rumored AirTags, a small location-tracking accessory that can be attached to items like keys or backpacks. The device leverages the U1 Wideband chip found in recent iPhones, allowing people to use their iPhones to point them in the direction of a lost object. An AirTag will cost $29, with a four-pack priced at $99.
Apple TV and iPad Pro get updates
The company also refreshed the Apple TV 4K with a newer A12 Bionic chip, which will deliver improved performance and HDR in higher frame rates. The updated TV also comes with a redesigned Siri remote based on user feedback.
Apple is also putting the M1 into the iPad Pro, transitioning the professional tablet away from the A-Series of processors that it has long run on. That will similarly result in performance improvements across the board. After adding 5G to last year’s iPhones, Apple is doing the same with the iPad Pro, including support for faster mmWave spectrum. The larger 12.9-inch iPad Pro features a Mini-LED display for the first time.
Changes to podcasts and Apple Card
Finally, Apple introduced podcast subscriptions, allowing users to subscribe directly to specific content creators (with Apple keeping its standard cut of revenue), and a way for Apple Card users to jointly build credit and share the card within a family.
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